E-Commerce Strategy & Operations
NARUMI Japan
Heritage Porcelain Since 1911
Client
NARUMI Japan
Service
Full E-Commerce Operations
Period
2023 – Present
Platform
Tmall / JD.com
Rebuilding the full e-commerce chain for a century-old Japanese banquet porcelain brand in China
NARUMI is a top-tier Japanese banquet porcelain brand with nearly a century of history. When we took over their China e-commerce business, the brand's daily operations were stagnant - orders and transaction volumes were declining, and product links and images on the platforms were largely missing.
More challenging was that the 'Double 11' promotion was already in its warm-up phase, and we had to rebuild the entire e-commerce system within an extremely short time window. The team took immediate action without hesitation.
What We Did
What We Did
01
Rebuilt all platform product links and content systems
02
Re-photographed all products, rebuilt detail pages
03
Designed and implemented new storefront visual system
04
Completed full Double 11 promotion planning
05
Built pre-sales and after-sales service system
Product Photography
Product Photography
Platform Operations
Platform Operations
JD.com Flagship Store
Tmall Flagship Store
Results
Results
↑ 45%
Payment Conversion
↑ 85%
Order Value
Record Broken
All Metrics Exceeded
Before vs After Comparison
After implementing the new promotion strategy, the payment conversion rate exceeded previous records in the first month. Over the following months, core metrics including order value, GMV, and repurchase rate all broke two-year records.